Day 2

Friday, 15 June


10-10.10am Laura Sutherland welcome and re-cap of day 1


10.30-11.25am People Power in PR – Advocacy, talent and harnessing passion, Emma Leech, Director of Marketing and Advancement

This fasted paced, interactive session will show you how to spot, grow and keep PR talent and how to harness advocacy in your organisation. With a focus on talent management, succession planning and cross-skilling your team, the session is designed to spark your imagination, provide creative solutions to people “challenges” and offer insights from a multi-award winning perspective on growing the advocacy, team spirit and passion you need to succeed in today’s PR environment.

With resource links, business tips and imaginative ways to harness today’s talent, the session is a must for anyone who recognises the importance of finding the right people and creating a perfect team.

11.25am Break


12.05-1.05pm Discussion – led by attendee vote of subject

12.30 – 1.30pm Light lunch

1.30-2.30pm Sprints with Google Analytics, Tag Manager & Data Studio – Andrew Bruce Smith, Escherman

Bring your problems along to PRFest as we discuss Google Analytics, Tag Manager and Data Studio. Each element will allow 10 minutes Q&A.

2 – 2.20pm Collaboration platforms and enterprise social networking – Laura Sutherland, Director, Aura and Founder of PRFest

Using a case study, Laura will discuss research undertaken with a group of volunteers for an organisation, the outcomes, and how an online tool was developed to encourage collaboration and better two-way communication.



4pm Finish