Day 1

Thursday, 14 June 2018


10-10.10am Laura Sutherland welcome

10.10 – 10.30am Ethics – is it black and white? Discussion led by Laura Sutherland and PRCA


10.50am Break

11.10 – 12.00


12.30-1.30pm Light lunch

1.30-1.50pm Reimagining the practice of Public Relations to embrace its opportunity for influence in a digitally enabled environment – Padraig McKeon

In summer 2017 research conducted in Ireland (in an academic context) found senior communications practitioners don’t feel equipped to address expectations of their role created by the advance of digital communication. The research found that the perceived need for new skills and competencies was underpinning concerns that the platform for communications as a strategic function is being eroded.

Padraig will explore the findings of the research and outline the case for a shift in how senior practitioners approach their work that can extend the influence of PR in the organisation and position it as a critical strategic function.

1.50 – 2.10pm The road to recovery – Amanda Coleman, Head of Comms Greater Manchester Police and Jen Green, Head of Comms, Manchester City Council

On 22 May 2017 Manchester faced its darkest day with the loss of 22 lives and many more people being injured in a terror attack. Dealing with the first few days was a challenge but not as much as trying to help people and the city to recover. Following on from the 2017 PRFest, this presentation would look at how the recovery is planned and implemented, how to take control, structures and processes, and ensuring the future.

2.10pm Break

2.30- 3.30pm

3.30-4.15pm Discussion – led by attendee vote of subject

4.15pm Finish